A dynamic and successful leader, with extensive experience in the music, new media, and interactive industries. Proven expertise within both large corporate and small ‘start-up’ environments, building a consistent track record of profitable growth. A focused and, as necessary, hands-on manager, able to motivate and lead teams to achieve exceptional results.
- Public and Media Relations
- Event/Promotion Planning
- Partner and Alliance Development
- Account Management
- Contract Negotiation
- Budget and Financial Accountability
OURSTAGE.com
Marketing & Business Development Manager, Chelmsford, MA
- Account Management and Establishment for clients including: John Lennon Songwriting Contest, Virgin /EMI Records, Gibson, CMJ, Newport Folk Festival, and many others
- Event & Trade Show Management including booths, panels, and showcases
- Developed affinity marketing program designed to create user loyalty and generate solid usability metrics
- Wrote press releases, newsletter copy, designed marketing collateral as needed
- Created sales proposals for Fortune 500 companies including LiveNation and EMI
- Represented company at conferences, speaking engagements, panel opportunities
- Assisted in creation of company vision and mission statement
FAFARAZZI.com
Marketing Consultant, Somerville, MA
- Designed company’s first marketing collateral (press kit, one sheet, EPK)
- Booked appearances on multiple radio broadcasts and obtained national press coverage
- Created and maintained media list of over 1,500 national contacts from radio, tv, and print.
NIMBIT, INC.
Marketing Guy, Framingham, MA
- Contributed to 80% growth in site traffic over one year period
- Established and maintained relationships with partners including ASCAP, Gibson, Emergenza, and others
- Designed trade show booths for exhibition at SXSW, ASCAP Expo, NEMO, and other major industry conferences.
- Wrote all company marketing collateral, press releases, and web copy
- Coordinated and executed national marketing campaigns with measurable results
- Featured panelist at 2006 CMJ Music Marathon
JOBSTER, INC.
Sales/Marketing Coordinator (Consultant), Boston, MA
- Wrote and reviewed contracts, budgets, presentation materials for Fortune 1000 companies
- Created internal structure and procedure to facilitate day to day activities and long-term planning
- Negotiated contracts in excess of $250,000
- Direct and coordinate media relations tasks as assigned
- Ad-hoc administrative tasks including travel coordination, office management, conference planning
ROCK.COM, INC.
"The Official Site of Rock Music" serving over 1 million visitors and 250,000 e-mail subscribers monthly. Director of Media Relations, Hollywood, CA/Boston, MA 2004–2005
- Negotiated agreements with multiple record labels (SonyMusic, Universal, Warner Bros., etc.) and organizations (Ticketmaster, Infinity Broadcasting) to cross-promote site with artist releases, events, and appearances.
- Maintained and updated all broadcasts in accordance with FCC/DMCA regulations.
- Wrote and produced copy for national broadcasts/imaging.
- Successfully sold advertising to bolster profit margin by 10%.
- Wrote nationally distributed press releases and issued joint releases with industry leaders (Ticketmaster, Warner Bros., etc.).
- Obtained coverage in major trade publications. (Rolling Stone, Music Connection, etc.)
- Created database of national media contacts.
National Promotions Manager, Hollywood, CA
- Collaborated with industry leaders (Capitol-EMI, Universal, SonyMusic, etc.) to develop and implement national contests, promotions, and advertising.
- Responsible for the broadcast of 15 Internet radio stations. Full accountability for programming, revenue growth (12%) and profitability.
- Contributed to 800% growth in site traffic within first year.
- Increased visibility through trade show exhibitions (SXSW, NEMO, NAMM, etc.).
- Featured panelist at industry trade shows (NEMO).
DRAGON ATTACK, LTD., Boston, MA
Local service offering advice and assistance to developing talent.
Founder
- Created press materials and developed web pages for local talent.
- Increased talent visibility through organized media campaigns and events.
- Developed mailing lists and organizational structure for artists and musicians.
- Designed branded merchandise for multiple acts.
- Booked performances at multiple venues across New England.
INFINITY BROADCASTING (WZLX-FM), Boston, MA
"The Big Mattress" with Charles Laquidara was one of Boston's longest running morning shows.
Producer/Promotions Coordinator
- Managed staff of 10 on long-running live morning broadcast "The Big Mattress".
- Wrote news/advertising copy for on-air.
- Booked talent, planned, and staffed remote broadcasts and on-site promotional events.
- Supervised and trained interns.
- Partnered with sales department to ensure advertisers’ needs were met.
- Developed and executed promotions ranging from small onsite appearances to festivals and performances.
- Board operator for remote broadcasts
- Responsible for prize coordination and fulfillment
- Production responsibilities for air checks, commercials, and on-air promos
- BA, English, University of Massachusetts, 2003
- Alumnus, Piano/Business & Management, Berklee College of Music
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