The gentlemen of Hollow Vixen made a killer video for their song, "B.O.B. (Battery Operated Boyfriend)." And that video sat in the virtual can for a while 'til there was a best time to both release it and capitalize on it. This made sense then, and the proper time, effort, and coordination was what would (hopefully...) going to lead to something that'd launch the band to the next level -- whatever that is...

FOR IMMEDIATE RELEASE Hollow Vixen Debuts “Battery Operated Boyfriend” to Disgust of Moral and Decent People Everywhere Boston band feels compelled to shatter the myth of man over machine – women agree. BOSTON, MA —July 6, 2010— Hollow Vixen (www.hollowvixen.com), the music...

The guys in Hollow Vixen have a lot to be proud of:  they launched a website, released their first EP, played a bunch of shows, and managed to get it all done without (as many bands do…) coming to blows.  So now, as they rest and rehearse before the summer tour kicks off again, we all...

In my role at Nimbit, I spent a lot of time talking about the benefits and features of our brand-new, super snazzy fan messaging system.  And I even used it to send Nimbit newsletters and press releases out.  This should, logically, make me some kind of expert. Seems logical, right?  ...

The whole dang world uses Facebook.  So naturally, musicians trying to find ways to increase sales/exposure/fans have turned to Facebook in droves.  To that end, Topspin and Nimbit both offer tools to increase return on Facebook activities.  All of Hollow Vixen (not just me) spent some time...

Preface: Before I start today’s post, I want to acknowledge some key, critical facts.  The folks ’round the Nimbit, Topspin, and Hollow Vixen camps have expressed their concern about the very nature of doing something like this.  They’re smart people, and while they may be...

Yesterday I laid the groundwork for this little experiment:  I’m working with the guys of Hollow Vixen and using both Nimbit and Topspin platforms to see which works better for launching a new release and establishing a band’s online presence.  High priority was to start building...

I figured something like this deserves a bigger title than just “Something I’m Gonna Try.”  In my capacity as mild-mannered marketing consultant, I spend a fair amount of time at Nimbit.  No surprises there, and honestly, I like the product and believe in its...