Scott Feldman’s career in the music industry has ranged from startups and beginners to stadium superstars. At the beginning, a fluke internship with one of Boston’s most legendary disc jockeys became a fulltime position producing Boston’s legendary “Big Mattress” morning broadcast hosted by Charles Laquidara and heard by millions each day on WZLX. During four years at ‘ZLX, Scott booked guests, coordinated multiple remote broadcasts, wrote endless amounts of on-air copy, and thrived on being a hands-on player in one of Boston’s most beloved radio broadcasts.
The thrill of radio, along with the desire to learn more, promoted Scott to go back to school, and he enrolled at the Berklee College of Music in Boston. During his time at Berklee, Scott studied Music Business and Management and began to understand the method and history behind the industry.
Following his studies at Berklee, Scott became the National Promotions Manager and Director of Media Relations for music startup Rock.com in Hollywood, CA. While there, Scott programmed the stations highly successful and pioneering online radio stations, developed partnerships and programs with SonyMusic, Capitol Records, Universal Music, and major corporations including AIG/Ticketmaster. During his time at Rock.com, site traffic grew by over 800% ultimately reaching over 2 million unique users per month, and Rock.com radio stations broadcast over 50 million tracks per year.
Returning from Hollywood, Scott shifted gears from major label talent to indie artists, and created one of the first marketing teams at Nimbit – an early DIY artist sales and distribution platform. During that time, Scott was a featured panelist at NEMO and CMJ, and generated 80% growth in site traffic over a one year period.
Following his experience at Nimbit, Scott worked with OurStage.com to create partnerships with entities including the Newport Folk Festival, John Lennon Songwriting Contest, and Virgin Records.
Realizing that all artists, at all levels, need help creating solid foundations for continued growth, Scott founded D.I.-Why in 2010. With D.I.-Why, Scott brings common sense and measurable results to the marketing efforts of artists and small labels. D.I.-Why’s services include web design, social media campaigns, direct-to-fan integration, and strategic marketing. Clients include Howie Day, Dave Mason, The Oedipus Project, ROZES, Augustines, Barefoot Truth, and many others.
In his spare time, Scott enjoys sunsets, long walks on the beach, and kittens.
But then, doesn’t everyone?