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EXPERIENCE

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PROFILE

A dynamic and successful leader, with extensive experience in the music, new media, and interactive industries. Proven expertise within both large corporate and small ‘start-up’ environments, building a consistent track record of profitable growth. A focused and, as necessary, hands-on manager, able to motivate and lead teams to achieve exceptional results.

AREAS OF EXPERTISE

  • Social Media Optimization
  • Copywriting
  • SEO & Web Strategy
  • Email & Online Marketing
  • Public and Media Relations,
  • Business Development

PROFESSIONAL EXPERIENCE

NIMBIT, INC. Jan. 2006 – Current  (Full Time & Consulting)

Director of Marketing, Framingham, MA

  • Contributed to 80% growth in site traffic over one year period
  • Established and maintained relationships with partners including ASCAP, Gibson, SoundExchange, and others
  • Obtained coverage in major industry blogs and publications including HypeBot, Digital Music News, Billboard
  • Wrote all company marketing collateral, press releases, and web copy
  • Hired and Supervised interns and co-op students
  • Featured panelist at 2006 CMJ Music Marathon
  • Led company initiatives, negotiated agreements for industry conferences including SXSW, ASCAP Expo, MIDEM, New Music Seminar

Independent Marketing Consultant, May 2005 – Current

  • Focus on targeted, measurable SMO and SEO development including Twitter, Facebook, LinkedIn, MySpace, Blogs/Newsletters, and other sites.
  • Statistical analysis of SMO data with a focus on monetization
  • Created strategic alliances with applicable industry partners
  • Collateral creation:  press releases, site copy, newsletters, artist alerts, user handbook
  • Obtained client coverage in major trade publications. (Rolling Stone, Billboard, Music Connection, etc.)
  • Advertising budgets/spends including PPC/AdWords, CPM, CPA, and creation of affiliate programs
  • Recent Clients:  Livingston Taylor, Berklee College of Music, The Oedipus Project, The Hector Fund

OURSTAGE.com September 2007 – May 2008

Marketing & Business Development Manager, Chelmsford, MA

  • Account Management and Establishment for clients including:  John Lennon Songwriting Contest,Virgin /EMI Records, Gibson, CMJ, Newport Folk Festival, and many others
  • Event & Trade Show Management including booths, panels, and showcases
  • Developed affinity marketing program designed to create user loyalty and generate solid usability metrics
  • Wrote press releases, newsletter copy, designed marketing collateral as needed
  • Created proposals for Fortune 500 companies including LiveNation and EMI
  • Assisted in creation of company vision and mission statement

JOBSTER, INC. Sept. 2005  – Dec.  2005

Sales/Marketing Coordinator (Consultant), Boston, MA

  • Wrote and reviewed contracts, budgets, presentation materials for Fortune 1000 companies
  • Created internal structure and procedure to facilitate day to day activities and long-term, strategic planning
  • Negotiated contracts in excess of $250,000
  • Direct and coordinate media relations tasks as assigned
  • Ad-hoc administrative tasks including travel coordination, office management, conference planning

ROCK.COM, INC. Sept.  2003 – July 2005

“The Official Site of Rock Music” serving over 1 million visitors and 250,000 e-mail subscribers monthly.

Director of Media Relations, Hollywood, CA/Boston, MA

  • Negotiated agreements with multiple record labels (SonyMusic, Universal, Warner Bros., etc.) and organizations (Ticketmaster, Infinity Broadcasting) to cross-promote site with artist releases, events, and appearances.
  • Maintained and updated all broadcasts in accordance with FCC/DMCA regulations.
  • Successfully sold advertising to bolster profit margin by 10%.
  • Created database of national media contacts.
  • Collaborated with industry leaders (Capitol-EMI, Universal, SonyMusic, etc.) to develop and implement national contests, promotions, and advertising.
  • Responsible for the broadcast of 15 Internet radio stations. Full accountability for programming, revenue growth (12%) and profitability.  Formats include:  Classic Rock, Active Rock, Freeform, Hip Hop, Classical, Heavy Metal, Pop, Easy Listening
  • Contributed to 800% growth in site traffic within first year.
  • Featured panelist at industry trade shows (NEMO).

INFINITY BROADCASTING (WZLX-FM), Boston, MA Aug. 1996 – Dec. 2000

“The Big Mattress” with Charles Laquidara was one of Boston’s longest running morning shows.

Producer/Promotions Coordinator

  • Managed staff of 10 on long-running live morning broadcast “The Big Mattress”.
  • Wrote news/advertising copy for on-air.
  • Booked talent, planned, and staffed remote broadcasts and on-site promotional events.
  • Supervised and trained interns.
  • Partnered with sales department to ensure advertisers’ needs were met.
  • Developed and executed promotions ranging from small onsite appearances to festivals and performances.
  • Board operator for remote broadcasts
  • Engineered and Researched “Breakfast with the Beatles” weekly broadcast
  • Production responsibilities for air checks, commercials, and on-air promos